Can mobile marketing vehicle tours and pop-up shops replace permanent establishments?
Globalization has led to a situation where businesses seek to pro-actively reach out to potential customers by employing innovative marketing and advertising techniques such as mobile marketing tours and pop-up shops. Businesses invest a lot of capital in an effort to realize target profit margins. Product development on new or already established brands may present such organizations with huge costs such that it may be a herculean task trying to realize expected returns on investment.
Mobile marketing vehicle tours have been around for a number of decades bu