With the arrival of reliable, fast, networked digital information, businesses can track the location and status of all kinds of objects, such as cars and bicycles. This is introducing a new business model different from individual ownership—now, using a car can become a “subscription” service. What options are there for “subscribing” to a car instead of owning one? How about for a bicycle? Are there other businesses you can identify that would be able to take advantage of digital information and become subscription services instead of vendors of a physical product? What are the advantages to the consumer of subscription over ownership? What are the drawbacks?