Essay on Filiz and Smith Business essentials paper - Essay Prowess

Essay on Filiz and Smith Business essentials paper

Essay on Filiz and Smith Business essentials paper

Business
essentials

About Brussels,
Belgium

Filiz
and Smith should open the next coffee shop in Belgium. It is one of the most
populated countries in Europe. The country has a population of 10.8 million
people, and it is culturally diverse. 
The coffee shop will be opened in Brussels near Atomium turistice.
Brussels is the capital of Belgium, and it is also considered as the center of
European politics (Belgium country profile, 2016). It is the home of many EU
and NATO employees, and it is considered as one of the most secure cities
globally. On the other hand, Atomium Turistice objective is a landmark of the
Belgium (A Belgian Landmark, 2014). It is an attractive place for people to
visit. Therefore, it will is an ideal location for Filiz and Smith to open a
coffee shop.

Belgium
has the highest per capital incomes in Europe and a balanced income
distribution. Therefore, the country has a well-spread purchasing power which
makes it a suitable place for investment (Doing Business in Belgium, 2013).
Brussel is one of the most culturally diverse city with 30% of the population
being of foreign origin. In this case, the city has a unique atmosphere, and it
is easy for foreigners to assimilate the culture.   Brussels is known as the major center of
Belgium’s economy (Cleaf, 2010). Just like any other capital in the world many
people in Belgium move to Brussels to look for employment. It supports various
initiatives to boost the country’s income. 

Although
the country is culturally diverse, businesses are required to uphold the
country’s business culture. The entrepreneurial culture in Belgium follows an
egalitarian culture. It is a mixture of hard-working German and Dutch style
(Doing Business in Belgium and Work Culture | Expat Arrivals, n.d.). This shows
the uniqueness of the business culture in the country. Meetings are important
in Belgium as they signify that a person is willing to work with his or her
partner. If one wants to start a business, they are required to hold a business
meeting (Meeting etiquette, 2014). The meetings should be formal, and one
should show the willingness to compromise as it is a Belgian value. If the
meeting goes well, people can arrange a lunch date where people can have a
social conversation. Meetings assist in developing mutual trust which is a
significant component among Belgians.

Nevertheless,
there are structural challenges that a new company should be ready to meet. An
important thing about Belgium is that there are two business cultures. One of
the cultures resembles egalitarian culture which consists of hardworking German
and Dutch style. In the particular culture, businesses embrace horizontal
organization (Doing Business in Belgium and Work Culture | Expat Arrivals,
n.d.). They also have a Belgian-French business culture whereby companies are
strictly organized horizontally. Another challenge that a new company expanding
in Brussels should consider is the labour laws (Labour laws, 2016). Companies
are required to follow the working, pay and employment conditions stipulated in
the law.

Marketing Mix

The
marketing mix is the set of actions or tactics which are utilized by companies
to promote their products or brand in the market (Richter, 2012). Filiz and
Smith should consider developing a marketing mix so as to promote their coffee
shop in Brussels. 

Product

When
opening a new coffee shop it significant to consider the clients and their
preferences. Clients have different ways of using their money and places they
can spend it (Richter, 2012). Therefore, Filiz and Smith should introduce a
menu that the clients want. In this case, a market research is necessary so as
to understand the customers’ preferences when it comes to coffee. Initially,
people in Brussels preferred what one may consider a decent coffee that they
could take away (Lindemans, 2014). They were not used to flavored coffee like
people from other parts of the world. However, people are becoming accustomed
to the new caffeine trend. Coffee shops are opening around the city, and the
public well receives them.  
Nevertheless, for the coffee shop to stand-out from the rest of the
coffee shops, we will use finest coffee beans from Kenya. The coffee beans are
from Fairtrade Growing Women in Coffee Foundation which focuses on helping
women farmers in Kenya. It is also important to offer a uniquely relaxing
environment encompassing the Kenyan feel.

Price

The
pricing of the coffee is important as it will highly impact how it sells in the
new market. In this case, the clients’ perception is significant in determining
th

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