- Submitting a text entry box, a website url, a media recording, or a file upload
Mass Media Presentation
has moved pass its’ traditional role of selling products and service
through conventional advertising and has joined the world of Social
Media, Blogs and Internet Marketing. The project is intended to provide
the student with a basic knowledge of mass media available for Business
in the market place today.
The CEO (Dana P
Fitch) of your company wants to move into the world of the Internet and
it will be your job to research and come up with a viable means to do
exactly that. Your task is to present a Business proposal presentation
as to how your company can use the Internet through such media as Social
Networks and Blogs.
- You may use either a
real or fictitious business from one of these industries Finance,
Service or Production (i.e. Morgan Stanly, Dunkin Donuts , GM).
you have made your selection start researching for the media and
services available for your company to enter the cyber world. Examine
Social Media, Blogs Internet Marking Resources. Remember this is a great
time to use your imagination. So go for it! There is one stipulation
the media sources must be real, so you will have to provide URLs as
- Once you have completed your research put together a
Business PowerPoint presentation to be given to the CEO and
Stakeholders (Dana and the class). This will be accomplished by
uploading to CANVVAS a PDF of the sides, presentation script, and
outline notes. The presentation should highlight what media and services
is best for your company to enter the market. Your grade will be based
on the depth of research and the quality of your proposal.
Rudiments for Presentation
- 8 to 10 slides (50 points)
- Presentation Script of your talking points (50 points)
- Outline notes used in building the presentation (50 points)
- All Internet media must real and references i.e. ULRs (50 points