- Submitting a text entry box, a website url, a media recording, or a file upload
Mass Media Presentation
has moved pass its’ traditional role of selling products and service
through conventional advertising and has joined the world of Social
Media, Blogs and Internet Marketing. The project is intended to provide
the student with a basic knowledge of mass media available for Business
in the market place today.
CEO (Dana P Fitch) of your company wants to move into the world of the
Internet and it will be your job to research and come up with a viable
means to do exactly that. Your task is to present a Business proposal
presentation as to how your company can use the Internet through such
media as Social Networks and Blogs.
may use either a real or fictitious business from one of these
industries Finance, Service or Production (i.e. Morgan Stanly, Dunkin
Donuts , GM).
- Once you have made your selection start
researching for the media and services available for your company to
enter the cyber world. Examine Social Media, Blogs Internet Marking
Resources. Remember this is a great time to use your imagination. So go
for it! There is one stipulation the media sources must be real, so you
will have to provide URLs as references.
- Once you have completed
your research put together a Business PowerPoint presentation to be
given to the CEO and Stakeholders (Dana and the class). This will be
accomplished by uploading to CANVVAS a PDF of the sides, presentation
script, and outline notes. The presentation should highlight what media
and services is best for your company to enter the market. Your grade
will be based on the depth of research and the quality of your proposal.
Rudiments for Presentation
- 8 to 10 slides (50 points)
- Presentation Script of your talking points (50 points)
- Outline notes used in building the presentation (50 points)
- All Internet media must real and references i.e. ULRs (50 points)