ASSIGNMENT #2 – Selling Travel and Tourism Lifestyle Blog
DUE: Friday November 5th, 2021 before 11:59 pm ET 10% Evaluation
Submission for this completed assessment is under the SUBMIT Assessments tab on the course site.
Academic Integrity Policy in effect for this assessment. Full details on this policy are on the course site under the SUBMIT Assessments tab.
In the SELL e Textbook you have learned about the importance of Building Trust and Sales Ethics: Developing Trust and Mutual Respect with Clients (Chapter 2) including product knowledge, promotion and price, market and customer knowledge and the importance of sales ethics and legal implications. A salesperson must also use technology to educate clients and to book various sales products. It is also important to Understand Buyers, (Chapter 3) as salespeople in business markets must work closely with buyers to satisfy various needs and provide information to assist in the logical process in making decisions. Just a few ways to provide information is through social media, writing articles and using BLOGS!
Assignment # 2 Overview
What is a Lifestyle Blog?
A lifestyle blog is a digital compilation of an author’s personal interests, daily activities, or opinions on a subject. A lifestyle blog typically covers multiple hobbies or talents of the writer, rather than focusing on one subject alone. For instance, a lifestyle blog might include a section for fashion, health and wellness, travel, and relationships. A lifestyle blog is often highly personalized, so it can often feel like you’re reading a friend’s curated journal entries.
The first step to starting a travel blog is deciding on your niche. Your niche is simply the topic that you blog about. For example, there are blogs out there in niches like fashion, cooking, parenting, personal finance, and so on.
ASSIGNMENT # 2– Lifestyle Travel Blog
You just began your Professional Internship at a Travel Agency. Your manager knows that you are a social media guru and asks you to create a Lifestyle Blog to promote and educate clients have about various topics related to the travel industry. As the lifestyle blogger for Explore the World Travel Agency you need to create a mock blog using the attached template.
As the Lifestyle Travel Blogger for the Explore the World Travel Agency you will need to research and create a (mock) blog with content that focuses on Adventure Travel using the template that is on the last page of this assignment. Your Blog will be between 1500 – 1600 words as 7 minutes is standard in reading a BLOG.
Your objective is to educate customers, tell them all about adventure travel vacations and sell this wonderful lifestyle experience to your target market demographic.
First you must determine the following before you write your Lifestyle blog using WORD:
1) Create a Blog Name
The next step to starting a travel blog is choosing a name for it. Your blog name will be the first impression that you have on people, so it’s important to pick a good one!
Here are some tips for choosing the perfect travel blog name:
2) Choose your client demographic profile.
3) Adventure Travel is your niche topic. You will research Adventure Travel companies and decide on a destination.
4) As the Lifestyle Blog expert, it is your responsibility to become the expert on the adventure travel industry, the destination and ultimately sell the client experience for Explore the World Travel.
5) Your Lifestyle blog should introduce your concept of adventure travel, destination and answer the following questions should be included, but feel free to add much more information to your BLOG as well. ( Remember the 1500- 1600 word requirement.)
a) Why should I take an adventure tour?
b) Aren’t Adventure tours expensive? What is the price range? Including category information specific to your clients demographics
c. I don’t have much vacation time. How long is an adventure tour?
d. It seems like I’d be bored? What is there to do?
e. What types of travelers are adventure travel trips marketed to?
f. Are there specific features and benefits for this type of travel adventure?
6) Include photos, map pictures, customer quotes and personal experience if you have been on an adventure tour vacation.
7) Cite all Sources using the APA Format as follows:
Don’t be afraid to get creative with your ideas and let your personality shine through in your writing.
Happy blogging! 🙂
Maximum 1600 words= 7 minutes of reading
Total Marks: 25/ MARKS
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