Write a business report on Apple Inc. with the required information provided below. Use the same heading names (in bold) before presenting the information as requested. 

1. Name of Company and Ticker Symbol: Company name, ticker symbol
2. 10-K Report: Paste the direct URL to the company’s most recent 10-K Report
3. Company Website: Paste the URL to the company’s website
4. Competitive Advantage: In your own words, describe the company’s competitive advantage. What sets it apart from its competitors?
5. Key Competitors:
   • Use the 10-K Report, the Competitors link on the Yahoo! Finance website, and/or the Standard and Poor’s NetAdvantage database to identify 3 of the company’s key competitors.
   • Use the Quote and Key Statistics links at finance.yahoo.com to collect financial data on each competitor. Present the data using the example format below.

Key Competitors:

Name of Subject Company:

Market Capitalization  -?-

Total Revenue (ttm)   -?-

Total Net Income Avl to Common (ttm)  -?-

Name of Subject Company:

Market Capitalization   -?-

Total Revenue (ttm)      -?-

Total Net Income Avl to Common (ttm)   -?-

Name of Subject Company:

Market Capitalization   -?-

Total Revenue (ttm)     -?-

Total Net Income Avl to Common (ttm)  -?-

1. Evaluation: How is the company positioned relative to the competition? Is the company’s competitive advantage sustainable?

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