Alibaba Group Holding Limited is a major e-commerce corporation majoring in the provision of sales through web portals. The company performance in the United States has been tremendous, and it has attained an enormous capital base. The company intends to venture in the furniture industry in the United States based on its forecasted financial gains. Their intention is based on furniture market gap, which has resulted because of a growing population and the booming real estate industry within the United States. It explicitly acknowledges that United State furniture industry heavy relies on import products. Based on its interest it will conduct a market research so that it can be able to understand the furniture industry clearly. A market research is an organized effort intended to gather information pertaining a target market or consumer (Silver, Stevens, Wrenn, & Loudon, 2012).
The market research will be conducted for two months. It will mostly major on the current market competition leve